Rihanna Pushes Maternity Style Boundaries with Sultry Line for New Moms
Rihanna is giving pregnant people a taste of her iconic maternity aesthetic.
The singer and businesswoman designed and launched a maternity collection for her lingerie line Savage X Fenty. She showed off the new bras with a picture of her breastfeeding her son 1-year-old RZA as part of the release.
Rihanna and her partner A$AP Rocky are expecting their second child together, and the new capsule shows how the 35-year-old icon breaks the rules of maternity style.
“The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys,” she said in a news release. “I want to remind people that you can still channel sexiness and feel-good while being a parent.”
Designed to be comfortable and functional for parents-to-be, the new line includes three bralettes and an oversized graphic tee with the message “Make More Babies.”
Each bra was designed with multitasking in mind, featuring a full nursing sling, adjustable front-facing straps and back closures and a set of nursing clasps that easily snap into place.
The capsule collection was inspired by some of Savage X Fenty’s most popular aesthetics and is an example of the brand’s commitment to inclusivity.
Rihanna wants new moms to still feel sexy throughout the journey, so these new products are “still giving savage with a little extra support, so every mom can feel like their best selves – whether it’s at home, on the go (or) with or without baby in tow.