Why Delegating is Key to Mompreneur Success (and Sanity!)
As a mompreneur, you are more than familiar with the hustle: juggling kids, business, household chores and maybe even a semblance of social life. It’s tempting to adopt a DIY mentality and tackle everything yourself, but here’s the thing: that’s not the best idea for your sanity. Honestly, delegating is not just a luxury — it’s a necessity.
Even if you feel like you can do it all, in reality, you really can’t. Running a business is more than a full-time job, and being a mom is also more than a full-time job; you can’t have this clash between these two roles. Here is why handing off tasks can be your secret weapon for success:
The Myth of the Super Mompreneur
Let’s bust a myth: the Super Mompreneur who does it all flawlessly, with a smile. Spoiler alert — she doesn’t exist. We’re human, and we have our limits. Trying to do everything yourself is a fast track to burnout. The truth is that delegation is not a sign of weakness. It’s a smart, strategic move that allows you to focus on what truly matters. Whether it’s spending quality time with your kids or scaling your business, you can’t pour from an empty cup.
Focus on Your Zone of Genius
You started your business because you’re passionate and talented, right? Maybe you’re a whiz at creating handmade jewelry or a guru of online marketing. Whatever your niche, that’s where your genius lies. But guess what? Managing every single aspect of your business, from accounting to customer service, is not the best use of your talents.
For example, do you really want to spend a lot of time trying to stamp your branding into tissue paper or having to cut each little sheet of paper that has your thank-you card on it? That’s what a printing service is for! So, just by delegating tasks that are outside your zone of genius, you can dedicate significantly more time to what you do best.
You deserve to be able to do what you do best, and then have free time afterwards. The last thing you need is to just get all bogged down by all of these mundane tasks!
Building Your Support Network
Delegation isn’t just about outsourcing professional tasks; it’s also about building a support network. As a mompreneur, your time is split between business and family. Don’t be afraid to ask for help at home. It’s totally okay to look into hiring a babysitter for a few hours a week, asking family members for support or even arranging playdates; every bit helps.
Just remember, it takes a village to raise a child and to build a business. You don’t have to do it alone. Honestly, you should never feel like you have to do it alone either. This is why it’s going to be for the best to just surround yourself with a supportive community— join mompreneur groups, find a mentor or connect with other business owners.
Overall, sharing the load not only lightens it but also enriches your journey with valuable insights and friendships.